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Insights and articles

Read on for interesting articles and views on topics we think are important….

What Google’s Mobile-first Indexing Means for Your SEO

With mobile-first indexing, Google shows the mobile versions of webpages in its SERPs automatically, or by default. Up until recently, Google’s crawling,…


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Issues Affecting SMEs as a Result of Brexit

The deadline for Brexit is looming, and we are still no clearer as to what the final outcome will be. The March 2019 deadline is getting nearer, but businesses…


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Ready, Steady, Go GDPR!

On Friday May 25 2018, the European Union’s General Data Protection Regulation (GDPR) legislation comes into force. The GDPR is one of the largest and…


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7 Digital Marketing Myths That Need to Die

It's incredibly hard to succeed in the realm of digital marketing. At first, you might think that it shouldn't be hard since almost everyone uses the internet…


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Supercharge an Email Marketing Campaign with Improved Personalisation and Deliverability

If you are aiming for greater click-through rates, higher conversion rates, and increased turnover, personalisation is a major factor you can't afford to…


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10 Essential Marketing Automation Tips for Online Brands

As digital marketing strategies get ever more demanding, brands are expected to increase their spending on automation in the coming years.


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B2B Companies Are Betting Big on Content Marketing

If recent trends are any indication of what the future holds for B2B sales, content marketing is going to be a larger part of the overall strategy for the…


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Five Ways to Develop a Marketing Strategy in the Digital Age

Developing the perfect marketing strategy can be difficult, and making a digital marketing strategy can be even harder. Here are some ways to get the word out…


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Pinterest – The Most Important Social Media Platform for Business?

Anyone who wants to stay in business today will have heard that it is necessary to be active on social media platforms to enjoy success.


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Is Twitter a Waste of Time as a Marketing Tool?

Many business owners genuinely believe that marketing on Twitter is a waste of time. They do not understand its real value.


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