Bonnier Publishing Frankfurt Book Fair App


Bonnier Publishing attend many book fairs each year. The challenge was how to present each of the child companies equally, whilst still allowing the sales team access to all relevant materials. This app included all sales materials and catalogues for each of the companies encased in a slick app that was used on many iPads on the exhibition stand. Each sales person then only needed access to the iPad rather than to each of the paper catalogues, which greatly improved the ease of communication when talking to prospective customers.

The app also included a fun memory game, linked to an online leaderboard, engaging customers who were waiting to be seen on the exhibition stand and also increasing their marketing database.